• Inceptive Multiple Categories for K2
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    Entry Form

    Submitter's Information

    Category (check one)

    Select the category of your submission by checking the appropriate button below.

    Health Marketing
    Real-time Risk Communication

    Award Recognition Information

    Berreth Award winners will receive an award certificate. In the cell below, please list the individuals whose name(s) should appear on the awards certificate. In addition, please verify the agency field correctly identifies all agencies whose names also should appear on the certificate.

    Short Description of Campaign

    In the cell below, briefly describe your campaign (500 Characters). Be Concise. Identify the type of campaign, its purpose, target audience and the key message(s) being delivered.

    (Please do not copy and paste from Microsoft Word. ONLY copy and paste from a text or PDF file)

    Upload Campaign Description and Supporting Elements

    Please select and upload the resources for your entry by clicking the "Add File(s)" button below. Each time you click this button, a line will appear that will allow you to browse your computer for the file you want to submit. For the "Campaign Products" section below, you will need to click the "Add File(s)" button and repeat the process for each additional file (limit 10). Click the "Submit" button when all your files have been selected.

    Please upload the following documents for your entry.

    1. Work Plan - (Up to 10 pages total)

    Please address the following areas:
    • Background and Research: Describe the background and need for the campaign. Include a description of any research conducted or social marketing techniques used. Also, describe the intended target audience(s).
    • Planning: Explain the goals, objectives for the campaign, and describe the communication strategy/plan for reaching the identified target audience(s).
    • Execution: Identify key messages developed for the campaign and describe how they were communicated to target audiences. Highlight any creative or innovative aspects of the campaign.
    • Materials Used: List the products/materials/resources that were used in connection with the campaign. Examples of these can be attached in the next section.
    • Budget: Include the total budget for your campaign, and describe how you used your available resources. If budget constraints were a factor, please describe.
    (Max upload size: 256M)

    2. Evaluation - (Up to 5 pages total)

    Provide a description of the effectiveness of the campaign and lessons learned.

    (Max upload size: 256M)

    3. Campaign Products - (Maximum 18 attached files)

    (Max upload size: 256M)

    NOTE: Click Attach File button again to add additional files


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